BECAUSE PINK IS JUST ANOTHER COLOUR. BECAUSE A ROCKSTAR ONCE SANG ABOUT IT. BECAUSE YOU NEED TO BE MAN ENOUGH TO WEAR PINK
BY ANINDA SARDAR

REMEMBER THE DAY LIKE IT WAS YESTERDAY. “It’s a girl!” the beaming nurse at the hospital had said holding out a bright pink card like it was my ticket to stardom. I had politely thanked her and asked if she could give me a yellow or a blue card instead. “But... but… sir… it’s a girl!” she tried again. Eventually, I got my yellow card. In hindsight, I was guilty of troubling a poor nurse who was only trying to be nice to me and playing it safe with her choice of card colour. But the thing is pink, as far as I am concerned, is a man’s colour.

Hide those shouts of outrage, rein in your horses and listen to ol’ pappy for a sec. Have you ever thought why pink is girly? To be honest with you the association only happened in the early 1950s. Even though pink as a colour was fashionable with both women and men for over a millennia and a half before that. Because pink is just a pretty colour, right?

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Well, it was back then but not anymore. Its overt feminine nature has been emphasised so much in pop culture that it is now virtually impossible to think of pink as just a very pale shade of red. So here’s the twist in this pink story. If pink is really feminine, just how much of a man would you have to be to be able to carry it off with élan? Well, I can tell you this, women dig pink, for sure. Especially if it’s on a man because it’s the one colour in the world that you’d really have to be man enough to put on yourself and walk out in public. Why else would Aerosmith croon…

Pink, it’s my new obsession!
Yeah, pink! It’s not even a question.

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