WORDS: TEAM JUST URBANE
Fashion is the ability to be comfortable and confident in your clothes, but with a touch of elegance. Nowhere have we seen a better visual representation of this than at the second edition of our signature event, where we presented an exquisite couture collection from the House of Neeta Lulla.
The word Soigné, pronounced swanyé, simply means Elegant and nothing could be a better, more appropriate theme for the second edition of the Urbane Fashion Soirée. For the uninitiated, each year we celebrate Just Urbane’s anniversary in our hometown of Pune with a fantastic display of high fashion. With the success of our first ever such event still ringing in our ears, this year we pushed the boundaries of fashion even further by presenting a most exquisitely elegant couture collection from the House of Neeta Lulla.
Yet, even as the audience ooh-ed and aah-ed to the sight of fashion diva and icon Neeta Lulla’s fabulous creations on the runway, we threw the rulebook of fashion shows out of the window. Rather than simply have models draped in masterpieces walk the ramp to the rhythms of pre-recorded music as is the norm, we decided to mix it all up with some phenomenal dance performances by globally acclaimed danseuse Sandip Soparrkar and his troupe to the live beats of Maultek & Probeat who have been winning hearts across the nation with their beautiful array of fusion music.
Hosted by the ever charming celebrity host Sachin Kumbhar, the second season of the Urbane Fashion Soirée, which was held at the Hyatt Pune, turned out to be a grand success with Dazzle Dust by Chahat Dalal doing a stellar job of event direction.
While we have already started counting down to another exciting and scintillating season of the Urbane Fashion Soirée next year, we thank all those who supported us in our venture. Especially, our title sponsor 24K by Kolte Patil, styling partner Jean Claude Biguine, jewellery partner PNG Jewellers, pouring partner Sula, hospitality partner Hyatt Pune, lifestyle partner Million Sqft Realty, aviation partner Billion-Air Aerospace.