Post the success of the Tata Harrier Dark edition, the Altroz, Nexon and Nexon Ev join the tribe in a dark avatar
Words by: Harshit Srinivas
Tata Motors today announced the launch of Dark range for the Altroz, Nexon and Nexon EV. The cars will continue to sell in their normal avatar with standard variants, but the Dark edition will be a new variant with some cosmetic updates on the inside and the outside.
Post the success of Tata Harrier in a Dark edition version, the Altroz, Nexon and Nexon EV join this exclusive range. Updates in the dark range include dark theme on the exteriors, complimenting the special Blackstone matrix dashboard and dark upholstery. The exclusive dark range for all three cars is now available at the brand's authorised dealerships. The brand is also generating excitement for prospective buyers by welcoming them in a dark themed dealership too. Also, to incline the buyers more towards this exclusive range, the brand has introduced #Dark branded leather jackets and t-shirts, the customers are even provided with a puncture repairing kit as well.
The Altroz in dark avatar gets Cosmo black exterior body colour with a dark tint finish, 16-inch alloy wheels with a similar dark tin finish, granite black interiors with metallic gloss black accents and leatherette upholstery with blue perforation and stitching. Altroz Dark will be available in the top end XZ+ variant for petrol (NA and iTurbo). On the other hand, the Nexon will boast new Charcoal black 16-inch alloy wheels, sonic silver highlights, and special dark theme for the interiors. The headrests now get a #Dark logo embroidered. The Nexon Dark will be on offer in the XZ+, XZA+, XZ+ (O), and XZA+ (O) in both petrol and diesel variants. The Nexon EV #Dark theme will be available on the Nexon EV XZ+ and the XZ+ LUX variant, which will be offered in midnight black colour, with dark themed interiors complimented by glossy piano black accents and EV blue stitching on seats and the steering wrap. The Harrier in the dark range will be offered in three trims XT+, XZ+ and XZA+ in Oberon black colour with a tinge of blue. The 18-inch alloy wheels will be finished in Blackstone shade and a dark theme interior with Benecke Kaliko leatherette upholstery with blue perforations and stitching. Similar to the Nexon, the dark logo is embroidered on the headrests of Harrier as well. Overall, the Dark range in the entire aforementioned cars look exciting and you can now choose the dark edition on any car of your choice in the available range.
Speaking on the launch of this exclusive range, Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors said, “Harrier #Dark, which was launched as a limited edition product initially, did extremely well and on popular customer demand became an integral part of the Harrier portfolio. It offered an exciting & unique package to the customers. We are confident that the extended dark range is equally compelling and caters to customers who are looking for bold & stylish cars this festive season.”
The Altroz in the dark range will now be priced from Rs 8.70 lakh to Rs 9.35 lakh, while the Nexon will be priced at Rs 10.39 lakh and Rs 11.29 lakh for the respective variants, the Nexon EV at Rs, whereas the Harrier will be available between the price range of Rs 17.09 lakh to Rs 19.89 lakh on the respective variants for the Dark range.