Foodhall partners with Ellementry (A homegrown lifestyle brand) to take home dining to new heights.
Words Amisha Shirgave
Foodhall, a gourmet superstore with locations in Delhi, Mumbai, and Bengaluru, announced a strategic relationship with Ellementry, India's top sustainable and multi-functional serve-ware, and home décor brand, for the first time in India. Foodhall's flagship store on Linking Road in Mumbai is currently carrying Ellementry's handcrafted products, which epitomise simple luxury via stunning designs. Ellementry, the lifestyle, has altered many a home with its unique aesthetics, influenced by the elements, within a year of its debut. Ellementry has a three-decade history of wowing the world with its elegant and innovative product range, specialising in simple luxury through handcrafted uniqueness.
Ellementry will have a prominent presence on the second floor of Foodhall-Linking Road, alongside Foodhall Cookery Studio and Sorrentina – Honestly Italian, an all-day dining restaurant, as part of the new partnership. The devoted Ellementry store within Foodhall is proof of the brand's growing popularity. Customers who are particularly fond of Ellementry's profoundly beautiful lifestyle products will love the one-of-a-kind shop-in-shop (SIS) experience.
This partnership represents the start of a symbiotic relationship between two Indian companies, with a modern twist. Foodhall recognised a huge shift in dining patterns as people acclimated to eating at home rather than eating out and strives to provide inspiration while staying in with a collection of sustainable, modern, and upscale homeware products from Ellementry. Handmade, fusion, food safety, sustainability, cultural rebirth, and design and function will be featured in the dedicated Ellementry store within Foodhall. Kitchenware, tableware, and serveware are handcrafted from sustainable materials such as ceramics, terracotta, wood, glass, bamboo, and an eco-mix of papier-mache, among others.
While sharing his words upon the partnership, Mr. Hameed Ismail Khan, Category Head, General Merchandise, at Foodhall said, “We are delighted to be partnering with a truly Made in India brand, Ellementry. Through Foodhall, we’re trying to ensure our patrons are taken care of in these trying times by innovating and offering products that inspire them to stay in and safe. We believe this partnership will prove beneficial mutually.” Mr. Ayush Baid, Founder, Ellementry, said, “Ellementry and Foodhall share a common core belief of offering a good living and inspiring products to lead an elevated, sustainable lifestyle.”